Privacy Policy - brooksrunningusshop

brooksrunningusshop ("we", "us", or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website (brooksrunningusshop.com), purchase our running shoes and apparel, or interact with our services. By accessing or using our website and services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information that you voluntarily provide to us, as well as information automatically collected during your interaction with our website. The information we collect falls into the following categories:

1.1 Personal Information You Provide Voluntarily

When you register an account, place an order, contact customer service, or participate in our promotions, you may need to provide the following personal information:

• Basic identification information: Name, email address (e.g., [email protected] for communication), phone number, and shipping/billing address.

• Order-related information: Product selection, order quantity, payment method details (note: we do not store full payment card information; this is processed by our trusted third-party payment processors), and order history.

• Account information: Username, password (encrypted), and account preferences (e.g., size preferences for running shoes/apparel).

• Other information: Information you provide when contacting customer service (e.g., feedback, complaints, or inquiries) or participating in surveys, reviews, or promotional activities (e.g., interests in running activities).

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain non-personal information through cookies, web beacons, and other tracking technologies. This information helps us improve our website performance and your shopping experience, and includes:

• Device information: Type of device (e.g., computer, smartphone), operating system, browser type, and device ID.

• Browsing information: IP address, access time, pages visited, time spent on each page, and click-through rates (e.g., which running shoe models or apparel categories you view).

• Location information: Approximate geographic location based on your IP address (we do not collect precise GPS location unless you voluntarily provide it).

2. How We Use Your Information

We use your personal information for the following legitimate purposes, which are necessary to provide and improve our services, fulfill our contractual obligations, and comply with legal requirements:

• Process and fulfill your orders: Verify your identity, process payments, arrange shipping, and send order confirmations and delivery updates.

• Provide customer service: Respond to your inquiries, resolve issues (e.g., product returns, exchanges, or quality concerns), and provide personalized support based on your order and account information.

• Manage your account: Maintain your account, update your account information, and ensure the security of your account.

• Improve our website and services: Analyze browsing behavior and user preferences to optimize website design, product selection (e.g., updating popular running shoe styles), and service quality.

• Send marketing and promotional communications: With your consent, send you emails or notifications about new running shoe/apparel collections, special offers, discounts, and running-related events. You can opt out of these communications at any time (see Section 6 for details).

• Ensure website security: Detect and prevent fraud, unauthorized access, and other security risks to protect you and our website.

• Comply with legal obligations: Respond to legal requests, enforce our terms and conditions, and comply with applicable laws and regulations.

3. How We Protect Your Information

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Data encryption: Encrypting sensitive personal information (e.g., passwords, payment-related information) using industry-standard encryption technologies.

• Secure storage: Storing personal information on secure servers with restricted access, and regularly backing up data to prevent loss.

• Access control: Limiting access to personal information to authorized personnel only, who are required to comply with our privacy and security policies.

• Regular security audits: Conducting regular security assessments and audits to identify and address potential security vulnerabilities.

Please note that no method of data transmission or storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for keeping your account password confidential and not sharing it with others.

4. Disclosure of Your Information to Third Parties

We do not sell, rent, or trade your personal information to third parties for marketing purposes without your explicit consent. We may disclose your personal information to the following third parties only for the purposes stated in this Privacy Policy and under strict confidentiality agreements:

• Third-party service providers: We engage trusted third-party service providers to assist us in providing services, such as payment processing (e.g., PayPal, credit card processors), shipping and logistics (e.g., courier companies), email marketing services, and website analytics. These service providers only have access to the personal information necessary to perform their services and are prohibited from using it for other purposes.

• Legal and regulatory authorities: We may disclose your personal information if required by law, regulation, court order, or government request, or to protect our legal rights, property, or safety, or the rights, property, or safety of others.

• Business transfers: In the event of a merger, acquisition, sale of assets, or other business transfer, your personal information may be transferred to the acquiring or successor entity as part of the business assets. We will notify you in advance if such a transfer occurs and ensure that the new entity complies with this Privacy Policy.

5. International Data Transfers

If you access our website from outside the country where our servers are located, your personal information may be transferred to and processed in that country. We ensure that such international data transfers comply with applicable data protection laws by using appropriate safeguards, such as standard contractual clauses approved by relevant data protection authorities, or ensuring that the recipient country has an adequate level of data protection.

6. Your Rights Regarding Your Personal Information

You have the following rights regarding your personal information, subject to applicable laws and regulations:

• Right to access: You can request access to the personal information we hold about you, including the purpose of collection, use, and disclosure.

• Right to correction: You can request correction of any inaccurate or incomplete personal information.

• Right to erasure (right to be forgotten): You can request the erasure of your personal information if it is no longer necessary for the purpose of collection, or if you withdraw your consent (where applicable).

• Right to restrict processing: You can request that we restrict the processing of your personal information in certain circumstances, such as when you dispute the accuracy of the information.

• Right to data portability: You can request a copy of your personal information in a structured, machine-readable format, or request that we transfer it to another data controller, where technically feasible.

• Right to withdraw consent: If you have given consent for the processing of your personal information (e.g., for marketing communications), you can withdraw your consent at any time by contacting us at [email protected] or using the unsubscribe link in our marketing emails.

To exercise any of these rights, please contact us at [email protected] with your request. We will process your request within a reasonable time (usually within 30 days) and notify you of the outcome.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixel tags) to enhance your website experience. Cookies are small text files stored on your device that allow us to recognize your device and remember your preferences.

• Necessary cookies: These cookies are essential for the operation of our website, such as enabling you to navigate the website and use its features (e.g., placing orders, logging into your account). We cannot provide our services without these cookies.

• Analytical cookies: These cookies help us analyze how users interact with our website, such as which pages are most visited and how long users stay on the site. This information helps us improve the website.

• Marketing cookies: These cookies are used to deliver personalized marketing content based on your browsing history and preferences. They help us measure the effectiveness of our marketing campaigns.

You can manage or disable cookies through your browser settings. However, disabling necessary cookies may affect the functionality of our website. For more information about cookies, please contact us at [email protected].

8. Privacy of Minors

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from minors under 16. If we become aware that we have collected personal information from a minor under 16 without parental or guardian consent, we will immediately delete such information. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected].

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in laws, regulations, or our business practices. We will notify you of any material changes by posting the updated Privacy Policy on our website and marking the effective date. The updated Privacy Policy will take effect immediately upon posting. We recommend that you review this Privacy Policy regularly to stay informed of any changes. Your continued use of our website and services after the updated Privacy Policy is posted indicates your acceptance of the revised terms.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:

Email: [email protected]

We will respond to your inquiry within 24 business hours (excluding weekends and public holidays) and work with you to resolve any issues.